What Is Niche Marketing? Definition Of Niche Marketing

Posted by N. de Vries

What Is Niche Marketing: Explanation

find a profitable niche market

what is niche marketing

Marketers are talking about niche marketing. But what is niche marketing? A niche market is a smaller part of a bigger market. It is something, like a product or a service, that people want or need. With niche marketing a very specific section of a market segment is targeted.

Now that you have an answer to the question What is niche marketing? lets see what niche marketing can do for you. Niche marketing is very effective to reach a group of people based on their interest, hobbies, skills, needs, or anything special. A niche is created by what people want, and then to develop and deliver it to them.

A niche is essentially an audience. You can have several audiences for a single niche, for instance the make money online niche. Think of people who want to quit their job, make some extra money, looking for passive income, unemployed people, people who want to start an online business or a home based business, people who are in need of some extra cash, or people that are tired of having a 9 to 5 job and want to set their own hours.

With niche marketing you have to focus on a specific group of people, and what their specific needs and wants are. As this group is smaller, it will be easier to find potential customers because you can target the right kind of people who are interested in what you have to offer. As a niche is smaller and more targeted, you will have less competition and be able to create more sales.

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How To Find A Niche Market?

This is where you, as an internet marketer, have to do research. To get ideas for a niche, you can have a look at the page affiliate-programs-directory. You can also do some niche brainstorming; this can be seen as an extension of keyword research (tapping into other audiences).

Have a look at Google Trends; Trend Hunter; affiliate programs; keywords; Google Suggest (with alphabet soup technique); serp competition, online bookshops, and more. You can find keywords for your niche with keyword research.

First of all, find a subject (=broad niche) that you are interested in. It would be a good idea to choose a niche you have a natural interest or experience in. Or find a niche that will be profitable. You can find out with Google’s keyword tool if a niche will be profitable. Second, you will have to find sub-topics. With each sub-topic you can usually find even more specific, smaller topics. If you cannot find a smaller sub-topic anymore, then you’ve found a very targeted niche.

Example Of Niche Marketing

Here is a niche marketing example to clarify a niche. Let’s take wine as an example. There is red wine, white wine, and rose. The red wine can be narrowed down to sweet wine, and dry wine. Dry wine can be further narrowed down to fruity wine, sparkling wine, and herbal wine.

niche marketing example

example of niche marketing

Fruity wine can be narrowed down to the type of grape it is made from, and so the taste it has. And this can even be further narrowed down to spicy, soft, tannic, and juicy. Red fruity wine is already a niche. Red fruity wine made from the Pinot Noir grape with a soft taste, is a very specific niche. You can see it as a niche within a niche.

Important Niches

There are 3 main topics where people spend a lot of money :

  • Health & Fitness
  • Wealth / Money
  • Relationships & Dating

And there are 2 more topics that can be added to the list:

  • Self Improvement
  • Hobbies / Interests

In these 5 topics you can find very specific niches by taking a topic and narrowing it down into a smaller sub-topic.
The more you can narrow your niche down, the more targeted your niche will be, and this will increase your chances of success.

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Getting Your Niche Online

Once you’ve found your niche, it is time to build a niche website around that niche. Next, write articles about your niche and publish them on article directories or on your website. It is a good idea to write articles for your website AND for article directories. Writing articles for your website will give you content, and Google loves content, especially if it is written well. Writing articles for article directories will give you backlinks to your website.

Third, use SEO to get high rankings for your website in the search engine. Niche marketing is all about creating a website for a specific product, putting affiliate products on it, or even better, your own products, and getting high rankings in the search engine to attract traffic.

Niche marketing is very cost-effective marketing because you’ll target the right kind of people; the ones who are looking for what you have to offer, and who are willing to buy. With niche marketing you will have quite less competition, increasing your chances to make sales. If you want your niche to be profitable with lots of customers, you must also be passionate about your niche.

Article Writing For Your Niche

Being passionate about your niche, will make it easier to write articles about it. This will show up in your writing and the reader can notice it. Knowing what you write about, must tell your reader “this person knows what he is talking about”. If you can accomplish this, then you have closed part of the sale. When you write more articles for your niche website, you get more content and this will give your website higher rankings in the search engine.

Also, more content will give you more visitors because your website can be found through more keywords. Every page must have different keywords, so the more content you write, the more keywords you can use, the more visitors you can have, and eventually, the more sales you can make.

When you become a member with Wealthy Affiliate, you will find out how to build a profitable niche website from scratch, starting with a good foundation. You’ll get to know how to build a website, write articles, do keyword research, optimize your site, and more. Everything you need to know is included, and you can expect help from other members. You can start as a free member. Click the link below to find out more. Thanks for reading this article about What is niche marketing?

niche marketing definition

niche market definition


search engine optimization techniquesSEO tips and tricks to help you
to optimize your website to get
higher search engine placement
work from home jobsStart working from home and
make more money than for a
boss and have more freedom
affiliate marketing directoryUse the affiliate programs
directory to find a subject
to narrow it down to a niche
advanced keyword researchResearch your keywords
to get higher rankings in
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