Posted by N. de Vries
Table of Contents
- 1 Free SEO Training With the Ultimate SEO Masterplan
- 2 Optimizing Your Site
- 3 Onsite Optimization: Keywords
Free SEO Training With the Ultimate SEO Masterplan
This free SEO training is split in two pages as it became very long to put it on one page. You can bookmark this page (control+D) to find it back easily and come back later.
Optimizing Your Site
This ultimate free SEO training is about optimizing your website to get it higher in the search engine. As a website owner, or webmaster, you should have search engine optimization high on your list. The search engine can give you a lot of free website traffic, but it involves work. You’ll need to do as well onsite as off site optimization to reap all the benefits from search engine optimization.
With SEO optimization you can outrank your competition, and stay ahead of them. You just have to know what to do to optimize your page and you can find a whole list of tips on this page.
To determine the ranking of a website, Google uses about 200 SEO factors. Nobody seems to know what all these factors are, but SEO specialists with their know how can have your website rank higher in the search engine. If you do some online research, you can find many of these 200 factors and know what to do to rank higher. To save you the work, here you will find most of the 200 factors.
Onsite Optimization: Keywords
With onsite optimization, you have to do keyword research. Put keywords in the title tags, meta tags, within the content, and as an anchor text in links.
These keywords can be short tail or long tail keywords. Short tail keywords consist of one or two words, are more general and thus harder to rank for. The long tail keywords are multiple words and so are easier to rank for. Long tail keywords can be used to build authority.
Use your keywords in combination with other words, such as “guide”, “best”, “amazing”, discount”, “insider”, secrets”, “proven”, “successful” and more. You can find a whole list of these powerful words on the page power words and phrases list. With these power words you will keep your readers attention. Keep it natural or Google will punish you with lower rankings!
If you have a Google Adsense account, you can use their free keyword tool to find related keywords. You need to have a look for keywords with a high search volume but with low competition. Make sure your competition isn’t too hard to beat. Do a search in Google and have a look at the web address from your competitor to see if you are not competing with big companies or authority websites.
To make it even easier, have a look at paid advertisements from large companies. They are paying a lump sum of money to get the potential customer to click their ads and buy from them. You don’t want to compete with them but you can use their titles for your own ideas, without having to pay for it!
Use LSI Keywords
LSI (Latent Semantic Indexing) is a mathematical formula from Google. It is about having synonyms related to your main keyword. To find these synonyms, you can use the Google search bar, type in your keyword and see what will show up. You can also look at the bottom of the page by related searches to find related keywords. Another possibility is, using Wordtracker to find LSI keywords.
LSI is used to determine if a web page has context with synonyms in it. Keyword density is not important anymore these days (as you will soon find out); you need to put LSI keywords in your text. This will show that you are an expert about the subject by using different words with the same meaning. Don’t overdo it or you may get penalized for keyword stuffing.
Use unique titles: The title, or headline is a very important place to put your keywords. The title should be in the top of the HTML and is an important on page factor for the SEO of your website. The title will also show up in the top of your web page. If you change a bad title into a good title, you can expect to get higher in the search engine.
Keep the length of your title at the most 6 or 7 words, between 30 and 65 characters, including spaces. Keep your titles short and to the point and put your most important keywords in as a keyword phrase. Make sure your title is relevant to the content of that page. Every page must have an exclusive title, different from any other title on your website.
Know the keywords you want to target. If you target the wrong keywords, you probably won’t see any results. If you want to target highly competitive keywords, you have a long way to go. To find popular keywords, you can use Wordtracker or Google’s own keyword tool.
There is another free keyword tool, called Soovle.com. You will get suggestions from Google Suggest, Amazon, Wikipedia, Youtube and Ask.com. Start with a broad keyword and from there you can find the long tail keywords. Your competition might not know about this tool, giving you an opportunity to stay ahead of them.
Try to put your keyword in the beginning of the title. Titles with the keyword in the beginning are given more weight by the search engine than titles that have the keyword more at the end.
When selecting keywords, you should use the plural version because it also includes the single version. For instance, if you use the keyword “cars”, it also have the word “car” included. Write your keyword also once in bold, italic and underline. Use your main keyword in your title, meta tags, and at least once in your text and preferably one more time at the end of your article.
Every page on your website should have its own keyword or phrase to target. Other keywords and phrases should be used as related keywords to back up your main keyword. Make your content read naturally, not keyword stuffed. It is not good for the user experience, and the search engines could also penalize you for keyword stuffing.
The keywords for a page have to go into the keywords meta tag. Don’t fill it up with keywords that are not in your text because your page could be penalized. It should not be too hard to chance your content and fit other keywords in it.
Size of Your Page
Try to keep your page size under 100Kb and your homepage under 40Kb.
This should be a description of your website. The Meta description is not important anymore, because many people have mis-used it. Search engines look more at content these days to decide what your content is about.
If you have the All-in-One SEO plugin, there will be an automatically generated description from the beginning of your content. If you don’t like the description, then you should write a description yourself for the Meta description tag.
Your Metatags should be a representation of your content, products, and the service you offer. DO NOT repeat your keywords as it will be seen as keyword stuffing, and you will get lower rankings. Never use keywords in the meta tags that you don’t use in your actual content. The meta description should be between 70 and 160 characters long to get the most benefit from it.
Each page on your website should have its own, unique meta description. Google is not going to punish you for having duplicate content in your meta tags. But Google will decide what page to show if you have two times the same description in the meta tags.
Always try to use keywords in your headings because this will tell search engines what that part of your content is about. The heading tags go from the largest H1 tag to the smallest H6 tag. To get the most out of page optimization, try to include all 6 heading tags.
H1 is the title of the web page and should support the title tag. Use the H1 tag with your main keyword or keyword phrase only once in your web page. The H1 tag is very important as it tells the search engine spiders what your page is about. These spiders also look at the relevancy with the content.
The H1 tag is also used for better user experience as it will tell the user what the content is about. These days user experience is another factor to get higher in the search engine. Use H2 headings for important sub headings and H3 headings for category sub headings. Put your main keyword again in an H2 or H3 heading tag.
Use Clean Code
Make sure your site is free of errors and broken links. Broken links will be seen as a website that is not taken care of with lower rankings as a result. You can check your webpages with a validator https://validator.w3.org.
Link building can be done with internal links, inbound links, or external links. Internal links or hyperlinks, are links from one page to another within your website. Links placed higher up your page have more value than links that are placed further down your page. Try to put the first internal link in the first paragraph of your page.
Whenever you place links within your website’s content (internal linking), use a relevant word or phrase and always place keywords in these links. This is a way of telling Google you have important information on another page with related info. Every link must have its own, unique anchor text with different keywords. Try to include your URL or domain name in 25% of your anchor links.
With internal linking you must use a text link for the search engine spider to follow to go the next page. This text link will appear when you hover your cursor over the link. This text is also used for ranking, although it does not have much value. But all these little things count, so do it.
- Use bullets or a small image with an alt tag. This will give the link higher importance, especially if you also can put a few keywords in it
- It help users to navigate around your website
- Internal links will help to build information hierarchy for your website
- Internal links will also help to increase authority and link juice. It will tell the search engine which pages have related content
- Don’t go for one keyword in your links, but use keyword phrases
Outbound links, or external links, are links coming from your website to another website. If possible, point your outbound links to an authority site, a government site (.gov) and other relevant websites. Google will see your website as a valuable source of information. Here is a video about linking to .gov and .edu sites.
You could also link to blogs that allow a “do follow” and with good PageRank; authority sites; similar niche websites; or related forums. The authority, or PageRank, of a linking page is very important for your search engine ranking. Go for link diversity: have links coming from multiple sources. If most of your links are coming from the same source, it can be seen as spam.
Make sure you don’t have more than 100 links from your homepage. This can hurt your page rankings. Do not link to websites full of rubbish, such as link farms, because your site will go down in the search engine page results. You have to show that you care about your visitors by providing quality information. If you use “nofollow” on your outbound links, or most of your internal links, it will be seen as trying to cheat the search engine. This can result in lower rankings.
Geo Specific Targeting
Your server location can have influence on your rankings if you use geo specific targeting. Google prefer sites having a country specific domain extension with local targeting. Mentioning your name, address, and phone number also count for your rankings in local searches. If your website or server is down often, it can hurt your ranking.
A press release is a powerful marketing tool and also free, yet not used by many marketers. Writing a press release is a perfect way to get media attention and to get links back to your website. You will be able to reach many more people than almost any other form of advertising. Once your press release is approved, you can expect to see results within hours.
There is one important aspect: your press release must be of value, not an ordinary advertisement. You can submit your press release to sites like prweb.com, prleap.com, prnewswire.com and to local and national media.
Images And Alt Tags
Use keywords to give your images a name. Align images above the fold to the right side. Place your keywords in the image alt tags: use the keywords that you also used in your title and meta tags. Don’t use the image alt tags to fill it up with all kinds of keywords, it might hurt your rankings rather than help your rankings.
If you use the same keyword three times in your alt tag, but in different combinations, you are asking to get penalized. Here is an example: car sales, new car sales, and used car sales, all have three time the words “car sales”. It would be much better to use “car sales” and “used cars (for sale)”. Here is also a mix of the singular and plural version.
Image attributes are part of the user experience; it will make your site user friendly for those who have vision problems or have their images turned off. Your images could also appear in the images search results from Google.
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