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35 Search Engine Optimization Techniques To Dominate The Search Engine
Get Higher Rankings With Search Engine Optimization Techniques
Get Higher In The Search Engine
With these Search Engine Optimization techniques, it is possible to get your website higher in the search engine. Search Engine Optimization (SEO) is mostly little changes made to your website to get it higher in the search engine for certain keywords.
SEO can be done “on page” and “off page”. “On page” is what you do on your own website, and “off page” is what others can do to make your website better, for instance when other sites link to your website.
If you want to rank higher in the search engine, you have to know all the search engine optimization secrets and do a lot of optimization, but it will be worth it.
You need to take one keyword phrase that you’ll want to rank for. This will be your main keyword phrase. Try to use a long tail keyword phrase as it will be easier to rank for.
Eventually you can take a second keyword phrase but not one more, or you will lower the effect of the optimization.
Make Sure Your HTML Is Valid
Another important point is that your html must be valid; if your website got errors in it, you can expect to get a lower ranking. You can check your html with a validator https://validator.w3.org.
When you use WordPress to build a website, the WordPress program will take care of it so you don’t have to worry about your html.
Also, don’t use frames on your website because the spiders won’t be able to read your page, meaning your page won’t get indexed!
Be careful not to spam the search engines or try to trick them with these SEO optimization tips. When y.ou are optimizing your website, only use white-hat techniques.
These days the search engines can easily detect non white-hat techniques and will not only ignore your website, but also ban your website from the search engine result pages.
35 SEO Optimization Tips
Here are 35 useful Search Engine Optimization techniques to get your website higher in the search engine:
SEO tip 1: Always try to get a domain name with your main keyword in it.
SEO tip 2: Choose a keyword to target that doesn’t have too much competition.
SEO tip 3: Use your main keyword in the beginning of your title and make the title unique.
SEO tip 4: If you have to, rewrite your text to get the right keyword phrases in it without turning your page into a sales letter or stuffing it with keywords.
SEO tip 5: Put some words in bold, italic, and underline, especially your main keyword or keyword phrase you want to rank for. The search engine will see this as more important parts of your text.
SEO tip 6: Don’t hide text by putting it in the same color as the background to put more keywords in it. Search engines know this trick and you will get penalized for it.
SEO tip 7: Don’t use very small text that’s almost invisible just to put more text on your webpage.
SEO tip 8: Use header tags such as H1 and H2. This will show the search engine the importance of the text. H1 is the biggest size and the most important and H6 is the smallest size and the least important. Try to put keywords in the header tags but don’t use too many header tags.
SEO tip 9: Put at least 400-500 words of informative text on your page, but not more than 1000 words. When you have more than 1000 words, it is better to split it in two pages. Extra tip: You can use different keywords on both pages, with a bigger chance people will find your webpages.
SEO tip 10: For every page on your website you should use a different title. Don’t stuff your title with keywords as this can lower your rankings.
SEO tip 11: Don’t make different pages with the same (duplicate) content. It will get you lower rankings for having duplicate content.
SEO tip 12: Never have a page labeled as links.html or links.htm. Google will see this as link farms and will penalize such sites.
SEO tip 13: Don’t turn your website into a flashy website full of banners, music and more because you won’t rank high with it. Just keep it simple for the best results.
SEO tip 14: Get back links to your site. You can do this through article writing and submitting these articles to different article directories or blogs. Never use link farms: your whole site can get banned from the search engine.
Try to keep your keyword density between 2,5% and 4% for your main keyword phrase. Don’t overdo it as the search engine might see it as keyword stuffing or spamming, and this can lead to a lower ranking.
SEO tip 15: Use your metatags to give the right information to the search engine. This is only for the search engine as the reader is unable to see it.
One important thing is the Description: this will be shown as the description of your website when your website shows up in the search results.
Provide good information in the description because this will make your readers decide if they want to get to know more, in other words: click to go to your website.
SEO tip 16: Always put pictures on your website, and use the “alt” tags to put some extra keyword rich text there to increase your keyword density.
Never use alt tags for keyword stuffing as this will give you lower rankings! You can check your keyword density with a free tool http://tools.seobook.com/general/keyword-density/.
SEO tip 17: Put your main keyword, the one you want to rank for, at the bottom of your page on the right hand site, preferably in the footer.
For instance, if your want to get ranked for the keyword phrase “SEO Optimization Tips” than this is what you should do: © 2020 www.your-website-name.com SEO optimization tips.
SEO tip 18: Try to get backlinks from sites with a high page rank, such as DMOZ, Wikipedia, or government sites (.gov) .
SEO tip 19: If you have links to other pages, use link text with relevant words in it, not ‘page 1’ or ‘click here’.
SEO tip 20: Don’t use question marks in your links.
SEO tip 21: Links from the content of your page have more value than from the footer of your page.
SEO tip 22: Connect with others through social media with a link back to your main webpage (index page).
Twitter and Facebook links also count for seo based on social authority of the user. Twitter is the most popular mini blogging site while Facebook is the biggest social media site with billions of users.
SEO tip 23: Put social media sharing buttons on your website to make it easier for visitors to connect with you. Keep in contact with them to have them coming back for more.
If these visitors “Like” your page or share your info with others, Google will see that as having useful info on your site and will give you higher rankings.
SEO tip 24: Use Pinterest to share pictures. It works just like Twitter and Facebook; if people share your pictures, you can get a lot of hits back to your website.
SEP tip 25: Put an advertisement on free classified ad websites, such as USFreeAds.com, Oodle.com, Craigslist.org, Backpage.com, ClassifiedAds.com, Olx.com and Gumtree.com.
Write an interesting ad with an attention grabbing headline that people want to click on to find out more.
SEO tip 26: Write newsletters and get your website url in emails, on business cards, envelopes, posters, and you can even put your URL on your car!
SEO tip 27: Make your site crawler and user friendly.
SEO tip 28: Never use the refresh meta tag.
SEO tip 29: A 404 page (error page/page not found) is necessary for the user and the search robot.
SEO tip 30: Use site statistic software to see what keywords your visitors have used to find your website. If you change your HTML tags accordingly, you should be able to get more visitors.
SEO tip 31: Use blogsearch.google.com/pingz to report your blog; the Googlebot will crawl your page faster.
SEO tip 32: If a website is updated on a regular basis, it will be indexed faster.
SEO tip 33: Register your site with the webmaster tools service, such as Google’s webmaster tools and Google Analytics or Bing’s webmaster tools. This will create trust between your site and the webmaster teams.
SEO tip 34: Create an informative video and upload it to YouTube and other video sites, such as Vimeo, Metacafe, Dailymotion, and Blip.
Show your website URL at the beginning and at the end of the video. Put your URL also in the description, so that visitors can find your website. A informative video can send lots of traffic to your website.
SEO tip 35: Get your website in compliance with the search engine guidelines. Here are the Google guidelines: https://support.google.com/webmasters/bin/answer.py?hl=en&answer=35291. You will find a lot of useful info there to rank higher in the search engine.
Another good piece of info is Google’s SEO starter guide http://www.google.com/webmasters/docs/search-engine-optimization-starter-guide.pdf.
Video With Search Engine Optimization Techniques
Last but not least: Here is a video to get your website SEO ready using the above Search Engine Optimization Techniques.
Posted by N. de Vries